湖南人文科技学院学报

新时代，加强中文国际传播能力建设对讲好中国故事、传播好中国声音具有重要作用。中文国际传播能力建设具有传播主体多层次、传播内容多元化、传播渠道多样化、传播受众多层级、传播效果多维化的时代特征，在提升外部舆论环境、提高国家文化软实力、塑造中国国家形象方面具有重要意义。但当前中文国际传播能力建设存在防范风险能力亟须加强、本土化建设有待深化、文化内容与形式仍需完善、服务质量亟待优化、高质量发展水平有待提高的问题。对此，要加强对外话语体系建设、挖掘中国故事核心要义、推进国别化语言服务、拓展“中文+”专业领域、搭建形式多样的传播渠道、增进科技赋能传播手段的举措，进一步提升中文国际传播的影响力、感染力。

In the new era, strengthening the building of international Chinese communication ability plays an important role in communicating China stories well and spreading China's voice well. The construction of Chinese international communication ability has the characteristics of the times, including multiple levels of communication subjects and communication audience, diversified communication contents, diversified communication channels, and multi-dimensional communication effects. It is of great significance in improving the external public opinion environment, improving the soft power of national culture and shaping China's national image. However, there are some problems in the construction of Chinese international communication ability, such as weak risk prevention ability, insufficient deepening of localization construction, imperfect cultural content and form, poor service quality, and insufficient level of high-quality development. In this regard, it is necessary to strengthen the construction of foreign discourse system, explore the core meaning of China's stories, promote national language services, expand the professional field of “Chinese +”, build various forms of communication channels, and enhance the means of technological communication, so as to further enhance the influence and appeal of Chinese international communication.